Shell Helix Binek Araç Motor Yağları

Duration: 00:00:60

Description: The film demonstrates a variety of driving scenarios; on a racetrack, on an open mountain road, and on a tunnel road. We see and hear the motivation behind each driver’s joy when taking to the wheel of their car. One driver enjoys the power of his engine. Another states he drives for the turns, whilst a third driver tells us he drives for the sound of his car. We end on a Shell Helix Motor Oil animation, explaining how this product is designed for ultimate engine performance.

Visual Transition: erkek sürücünün spor arabası ile görüntülenmesi ile başlar

Visual Transition: Off road aracından sonra diğer aracın tünelin içinden geçtiğini görürüz

VO: Performans için yola çıkıyorum

Visual Transition: Sonrasında kamera gece araç süren bayan sürücüye geçer

VO: Manzaranın keyfini çıkarmak için yola çıkıyorum

Visual Transition: Kamera başka bir erkek sürücünün dağ yolunu çıktığını gösterir

VO: Heyecan için yola çıkıyorum

Visual Transition: Filmin başında gördüğümüz jeep’I görürüz

VO – Zorlukları aşmak için yola çıkıyorum

Visual Transition: Spor araç arkasında toz bulutu bırakarak tekrar ekranda belirir

VO: Neden yola çıktığınızı biliyoruz

Visual Transition: Kırmızı arka fon ile Shell Helix Ultra ambalajı belirir

VO: Doğalgazdan üretilen Shell Helix Ultra

Text displays: Yüksek motor performansı için tasarlandı

Visual Transition: Son sahnede Shell pecten’den önce spor aracın tekrar tünelden geçtiğini görürüz

VO: Shell Helix ile yola devam et

Title:  { Saffet Üçüncü Shell PurePlus Teknolojisi’ni Anlatıyor }

Duration: {2:03} minutes

Description: 

{ Shell PurePlus Teknolojisi Shell’in doğalgazdan motor yağı elde etmesini sağlayan bir teknolojidir. PurePlus Teknolojisi ile üretilen Shell Helix Motor Yağlarları üstün koruma ve performans özelliklerinin yanı sıra yakıt ekonomisi ve motorunuzun daha az yağ eksiltmenizi de sağlar. }

{Saffet Üçüncü Shell PurePlus Teknolojisi’ni Anlatıyor }

Transcript

 

[Background music plays]

{hareketli müzik ile başlar}

[Animated sequence]

{Video Saffet Üçüncü’nün Shell Teknoloji Merkezi’nde konuşması ile başlar}

[Saffet Üçüncü ]

{Enter speaker’s job }

{Saffet Üçüncü}

{1914 yılında kurulmuş olan yani 100 yılı aşkın bir geçmişi olan Shell’in Teknoloji Merkezindeyiz.Burada Shell’in bilim insanları ile beraber doğalgazdan üstün niteliğe sahip sıvıların elde edilmesini konuşuyoruz. Shell bu teknolojiye gazdan sıvıya dönüşüm anlamında GTL teknolojisi adını veriyor. Shell Helix Ultra da bunun en önemli örneklerinden bir tanesi zaten bu teknoloji de Shell tarafından patentli. Motor yağlarının yapısal olarak bileşimine baktığınızda %80’nin baz yağlardan oluştuğunu görüyoruz. Onların karakteristik özelliklerinin de motor yağının performansında çok büyük bir etkisi olduğunu görüyoruz. Doğalgazdan elde edilen yağlarda kirletici maddelerin sulfurun, aromatiklerin ve nitrojenin bulunmadığını görüyoruz. Dolayısıyla kristal saflığında bir baz yağ üzerine yağı geliştirmek mümkün oluyor. Bu şekilde elde edilen yağların motorun dönme direncini azalttığını görüyoruz. Dönme direncinin azalması demek tabi ki performansın artması aynı şekilde de yakıt tüketiminin azalması anlamında motor iç parçalarının temizliğini ve yağ eksiltmenin de minimum düştüğünü mutlaka söylememiz lazım. 1970’lerin başına dayanıyor AR-GE faaliyetlerinin başlatılması. 2011 senesinde ise Katar’da 453 futbol sahası büyüklüğünde dev bir tesisin bu iş için kurulduğunu görüyoruz. Bu 40 yılı aşkın geliştirme süreci boyunca 3500 tane patent alındığını görüyoruz. Ayrıca Katar’da yapılan bu çok büyük fabrikanın da maliyeti 20 milyar doların üzerinde

[Background music plays]

{hareketli müzik }

{Visual transition/change, e.g. Split screen, video footage, etc.}

{Video footage}

Title:  { Saffet Üçüncü Ferrari Fabrikası’nda Shell Helix Ultra’yı Anlatıyor! }

Duration: {2:39} minutes

Description: 

{ Saffet Üçüncü, Italya Maranello’daki Ferrari Fabrikası’nı ziyaret etti! Shell’in zorlu yarış pistlerinde test ettiği Shell Helix Ultra’nın günümüz araçlarına nasıl fayda sağladığını Saffet Üçüncü’den dinleyin!}

{ Saffet Üçüncü Ferrari Fabrikası’nda Shell Helix Ultra’yı Anlatıyor! }

Transcript

[Background music plays]

{hareketli müzik ile başlar}

[Animated sequence]

{Video Saffet Üçüncü’nün Shell Teknoloji Merkezi’nde konuşması ile başlar}

[Saffet Üçüncü ]

{Enter speaker’s job }

{Saffet Üçüncü}

{İtalya’da Maranello’da Ferrari Formula 1 Takımı’nın merkezindeyiz. Tarihi Ferrari Shell ilişkisi çerçevesinde burada Shell’in bilim insanları ile günlük hayatta kullandığımız yağların geliştirilmesine Formula 1 faaliyetlerine nasıl bir katkısı olduğunu görüşüyoruz. Bunun için eşsiz bir labarotuvar olduğunu söylüyorlar. Kurallara göre Formula 1 otomobilleri 2016 sezonunda hybrid otomobiller ama biz sadece içten yanmalı motoru ele alalım. Baktığımızda sadece 1600 cm3’lük 6 silindirli turbo benzinli bir motor olduğunu görüyoruz ama 600 beygir üzerinde güç üretiyor. 15.000 devirlere kadar çıkabiliyor. Turbo benzinli dedik ancak bu turbo dakikada 100.000 devirin üzerine çıkabiliyor ve 3,5 barlık basınç uygulayabiliyor motorun üzerinde. Otomobil bu motorla 350 km/saat üzerine çıkabiliyor. Yani otomobil endüstrisinde performans açısından hiç bir motor parçasının bu kadar zorlanması söz konusu bile değil. Her yarışta da numuneler alınıyor. Yarış başına yaklaşık 40 tane şu gördüğünüz numunelerden alınıyor. Pilotların kullanım farklılıklarına göre yağlar moleküler seviyede inceleniyor.Yağın içerisindeki metal moleküller motorun içerisine nereden gelmiş takip ediliyor. Metal aşınmasını azaltacak şekilde yağda gelişimler yapılıyor. Tabi ki günlük hayatta kullanılan yağlara da çok büyük katkıda bulunuyor. Mesela bunlara çok somut iki tane örnek verelim. Motorun dönme direncinin azaltılması.. Motorun dönme direnci azaldığı zaman da hem performansı artıyor hem de yakıt tüketimi azalıyor. Bu Formula 1 için de çok önemli günlük hayatta kullandığımız otomobiller için de çok önemli.. Diğer önemli bir örnek ise yağın çok zor şartlarda stabilitesini koruması..Yağ filmini mükemmel bir şekilde oluşturabilmesi ve eksilmemesi..Sonuçta bu çok zor rekabet şartlarında geliştirilen Shell Helix Ultra eşsiz özelliklere sahip hale geliyor.

[Background music plays]

{hareketli müzik }

{Visual transition/change, e.g. Split screen, video footage, etc.}

{Video footage}

Title: Shell Helix Ultra – Performance in Extreme Conditions

Duration: 0:01:50 minutes

Description:

Shell Helix Ultra with PurePlus technology is designed to help your car’s engine perform its best, even in extreme conditions. Here we see a dad driving as fast as he can through the extreme conditions of a hot, dusty and dangerous construction site to get home in time for his daughter’s birthday.

Shell Helix Ultra – Performance in Extreme Conditions Transcript

 

The film opens with a shot of the blank façade of a house. We slowly zoom in to the door, which cracks open all by itself to give us a glimpse of some children’s party balloons.

 

Visual transition

Before we can make out what’s going on, we cut quickly to see a car driving rapidly around a construction site. Through a series of quick cuts, we understand that this is an environment full of dangers: we see pipes tumbling; a wrecking ball swing past; dust fills the air.

 

Visual transition

Again, before we can quite work out what’s going on, we cut to a new scene. A man – our hero – is strolling casually along a city street, busy with cars and people. 

 

All of a sudden, he realizes the time and holds up his arm to look at his watch. On the stark analogue face, we can see clearly that it’s nearly quarter to twelve. In a panic, we see him turn and run back the way he has come. We see him dodge traffic to cross the road and pull open the door to his gleaming red 4-wheel-drive car. We see him hit the ignition button and hear the engine roar into life.

 

Animated sequence

We see a plume of white light burst through a dark liquid. This light morphs seamlessly into a golden molecular structure that quickly expands to fill the screen.

 

Text displays

Shell Helix Ultra with PurePlus Technology presents

Animated sequence

We see the hard golden molecules melt and run across a metal surface – this is the sophisticated Shell chemical engineering becoming pure, golden engine oil. From deep within the engine, we see pistons pump faster and faster, lubricated by Shell Helix Ultra.

 

Visual transition

We cut to a shot of the back of our hero’s red car as it accelerates off down the road. To frantic music, we see him racing to his appointment. 

 

But no sooner has he set off than he runs into heavy traffic. We see the concentration in his face as he tries to edge his way forward through the cars, but in a shot from the air we see that it is pointless: he is trapped; surrounded by five lanes of stationary traffic.

 

From outside the car, we look in on our hero. It’s hot. He’s sweating and frustrated. In concern, he looks at his watch again and in an extreme close-up we can see that time is ticking by: it’s now just seven minutes to twelve.

 

We see him trying to work out how he’s going to get out of this situation when a beam of light falls across his face. Squinting out of the window, he sees a gap in a roadside fence giving on to a construction site. A huge, rusting container has been hoisted up by a crane, opening up a space through which he could drive.

 

Text displays

Professional driver. Controlled locations. Do not attempt.

Visual transition

In a moment he makes his decision. He wrenches his steering wheel to the left and powers into the construction site. 

 

We cut to a close-up of our hero. We can see his determination to make it to his appointment. The camera shakes as he races over the uneven ground.

 

In an aerial shot, we can see the environment into which he has driven: a dusty, dirty field, full of shipping containers, construction material and workers. We see the car rush past piles of girders.

 

We cut to a shot of a huge truck, pulling out from behind a shipping container. We cut back to our driver, who spots the danger and swerves around the front of the truck in a cloud of dust.

 

He speeds on through the gap between two shipping containers. We cut to a shot of a third container, held suspended from a crane by steel wires. Suddenly, a wire snaps and we see the look of fear on the crane operator’s face. The container crashes to the ground, in the space through which our driver has just raced, narrowly missing him.

 

We see him continue his way through the construction site, racing past a worker who turns in surprise at seeing him here. All of a sudden he pulls to an abrupt stop, skidding his car so it sits backing onto a stack of steel pipes. We cut back to the worker, who turns with a look of alarm as he sees more steel pipes tumble onto the stack. Unconcerned, focused only getting to his appointment, we see our driver put his car into reverse and drive backwards up the stack of pipes. We see workers look on in amazement.

 

At the peak of the pile, we see our driver carefully reverse onto a kind of steel frame, suspended from a crane. As he is hoisted high into the air, we cut to a shot of his watch: it’s now five to twelve.

 

We see the car spin gently, hanging from the crane, taking in a panoramic view of the construction site and the city beyond. We see our driver take his bearings and work out in which direction to drive. And then, as the steel frame is lowered back down onto a pile of sand, we see him narrow his eyes in determination and accelerate off the frame, bouncing down the sandy slope to the ground.

 

As he races on through the construction site, we see a wrecking ball swing towards the car. Our driver makes it past just in time, and the huge steel ball swings behind the car and into the wall of a building. As he continues to speed through the site, we see him checking his rear view mirror for the wrecking ball. We see it swing down once again. It barely misses the front of the car this time, and as we see it strike the wall of a building, we realize that the car is following in its wake.

 

We cut to a shot of the building’s outside wall, momentarily still before the wrecking ball punches through it in a cloud of dust and rubble. Through it all bounces our car.

 

With a shot from the air, we see that our driver has managed to cross the construction site and emerge safely on the other side, to continue his journey. Another close-up of his watch reveals that it is now just 30 seconds to twelve.

 

Visual transition

We see a calm, still shot down a residential alleyway. From the far-end, our driver turns in, driving towards us to a stop. We see that the car is now filthy; mud-spattered and covered in dust. A metaphor for the condition of the engine after enduring these extreme driving conditions.

 

He stops the car and our adrenalized driver climbs out, looking worn. 

 

Visual transition

Now we see the same door that we saw in the very first shot. It is pushed open wider and a little girl jumps out in her party dress, holding the balloons we’d glimpsed earlier. She’s followed by her mother, who is also dressed for an occasion. We see the joy on their faces as they see who has pulled up.

 

As our hero picks up his little girl in a hug, he looks back at his car covered in dust and mud. From a point of view shot, we zoom into the bonnet and travel as if through it, into the engine of the car.

 

Visual transition

Here, from the clean silver and black surfaces, we see a stream of clear golden oil rise up into the air. It twists into a helix shape and, as we zoom out from the engine we see it take shape into a canister of Shell Helix Ultra.

 

Text displays

Performance in extreme conditions.

Visual transition

The image appears to liquefy and turns into the Shell pecten.

Title: {Shell Helix Ultra – Saffet Üçüncü Shell PurePlus Teknolojisi’ni Anlatıyor}

Duration: {1:30} minutes

Description:

{Saffet Üçüncü, visited Shell Technology Center in Hamburg. Saffet Üçüncü explains Shell Helix Ultra; made from natural gas with patented Shell PurePlus Technology.}

{Shell Helix Ultra – Saffet Üçüncü Shell PurePlus Teknolojisi’ni Anlatıyor } Transcript

[Background music plays]

{uplifting music}

[Animated sequence]

{We see Shell Technology Center from outside and opinion leader going inside the building.}

 

[Text displays]

 

{Repeat any text that appears in the video}

 

[Opinion leader in automotive sector & owns a TV program on NTV Channel]

 

{Enter speaker’s job }

 

{Saffet Üçüncü}

 

{Today we are here in Hamburg at Shell Technology Center. We will talk about a technology which we are very curious of with Shell scientists. Shell produces motor oil from natural gas with its new Shell PurePlus Technology. Shell PurePlus Technology is a result of 40 years of research in gas-to-liquid (GTL) Technology at Shell lubricants technology centres worldwide. Shell has over 3500 patents of the process.  The plant is in Qatar and the size of the plant is equivalent to 453 football fields. 

 

[Background music plays]

 

{uplifting music}

 

{Saffet Üçüncü}

 

{ Today’s vehicles need a motor oil that keeps pace with their changing demands and does more to improve performance and engine life. Shell PurePlus Technology converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil. Shell Helix Ultra motor oils are formulated with Shell PurePlus Technology, delivering a significant number of technical benefits for the consumer which are superior engine protection, less top up and fuel economy.

 

[Background music plays]

 

{uplifting music}

 

Title:  Shell Helix & BMW Motorsport: The role of motor oil on the track

 

Duration: 00:50 minutes

 

Description: 

 

Video featuring BMW works driver, Augusto Farfus talking to Shell about the vital role Shell Helix Ultra with PurePlus technology plays on the track.

 

Shell Helix & BMW Motorsport: The role of motor oil on the track. Transcript

 

[Animated sequence]

 

The scene opens with a Low angle shot of the BMW DTM Motorsports car parked on the racetrack, facing the camera. Augusto Farfus walks up towards the left hand side of the car, holding his helmet in full race suit gear. No background music accompanying the scene but just real time audio of Augusto Farfus’ footsteps and the surrounding sounds.

 

[Visual Transition/change]

 

[Animated sequence]

 

Car in seen driving down the race track. Initially in slow motion the car then sped up to normal speed. This scene is split into two short clips, capturing the different angles of the car driving along the track. 1 - Front angle of the car 2 – car is filmed coming from right to left zooming towards the camera. The Camera is peeking over the race track bumpers.

 

[Background music plays]

 

Operatic strings play dramatically. The transition between the slow motion movement of the car to normal sped is in sync with the change in tempo of the background music.

 

[Visual Transition/change]

 

[Title]

 

BMW Works Driver

 

Augusto Farfus

 

As a racecar driver, we all look about performance.

 

[Animated sequence]

 

Camera comes in from left to right at a front facing angle and follows the car as it drives along the track.

 

[Background music plays]

 

The tempo changes and the music is overall energetic.

 

[Animated sequence]

 

Car filmed in slow motion then speeds up to normal speed as it drives around the bend when the music changes.

 

Augusto Farfus

 

But performance is irrelevant if the engine doesn’t last, if you cannot keep the performance for a long period.

 

[Visual Transition/change whilst Farfus is talking mid-sentence]

 

[Animated sequence]

 

Augusto Farfus is seen inside, facing the camera wearing his BMW Driving Experience Shell racing jacket. To his left is the Shell Helix Ultra, to which he is slightly leaning towards. Farfus is introduced to the scene with a Tagline positioned to his lower right that reads: Augusto Farfus (in red), BMW Works Driver (in grey).

 

[Visual Transition/change]

 

[Animated sequence]

 

Car seen driving around a right hand bend towards the camera.

 

[Text displays]

 

Lubricants used by BWM Motorsports will differ to road vehicle products, but share the same technology with those available to everyday motorists.

 

[Background music plays]

 

Roar of the BMW motor is heard over the music, which is played energetically and quietly in the background.

 

Augusto Farfus

 

Every single detail, every single component in the engine has to last for the entire year - But more than last, has to keep the performance.

 

[Visual Transition/change whilst Farfus is talking mid-sentence]

 

[Animated sequence]

 

Back in the garage, where Farfus is shown with the Shell Helix Ultra

 

[Visual Transition/change]

 

[Animated sequence]

 

The car is seen coming around a tight right hand bend towards the camera.

 

[Background music plays]

 

Roar of the BMW motor is heard over the music, which is played energetically and quietly in the background.

 

Augusto Farfus

 

You need to reduce friction.

 

[Visual Transition/change]

 

[Animated sequence]

 

Car coming carefully around a tight bend.

 

[Visual Transition/change]

 

[Animated sequence]

 

Back inside, where Farfus is shown with the Shell Helix Ultra product

 

Augusto Farfus

 

You need to reduce your consumption, in order to run less fuel for a longer time.

 

[Visual Transition/change]

 

[Animated sequence]

 

Zoomed in left hand shot of the Shell Helix Ultra oil seen being poured.

 

[Background music plays]

 

The music is played energetically and quietly in the background.

 

[Visual Transition/change]

 

[Animated sequence]

 

Back inside, where Farfus is shown with the Shell Helix Ultra

 

Augusto Farfus

 

Specifically in DTM where you have a high performance engine, we’re using the Shell Helix Ultra because it gives us the performance along the entire year.

 

[Visual Transition/change whilst Farfus Jr is talking mid-sentence]

 

[Animated sequence]

 

Augusto Farfus leans and poses casually on the BMW race car’s front right wheeled. He is shown wearing a full racing suit and rests his helmet on this thighs, gripping it with both his hands.

 

[Visual Transition/change]

 

[Animated sequence]

 

Scene changes to a close up of Farfus holding the Shell Helix Ultra with his right hand, which is positioned on right side of the screen.  The background focuses on the Shell Helix logo and the Shell decal on the right side of the BMW car.

 

[Text displays]

 

White text at the bottom of Farfus and the BMW reads: Premium Technology Partner of BMW Motorsports

 

[Visual Transition/change]

 

[Animated sequence]

 

Back in the garage, where Farfus is shown with the Shell Helix Ultra

 

[Text displays]

 

White text at the bottom of Farfus in the garage: Premium Technology Partner of BMW Motorsports

 

[Scene change and fades out to show the Shell Helix Ultra logo and website link]

 

[Text displays]

 

Shell Helix Ultra with PurePlus Technology logo is seen at the center of a white screen. Directly underneath the logo at the bottom of the screen is the www.shell.com/pureplus link in red.

 

[Background music plays]

 

The music is played louder and continues at an energetically tempo with an abrupt end.

 

[Visual Transition/change]

 

[Animated sequence]

 

Shows the Shell logo with the copyright Shell international 2015 tag in grey at the bottom.

 

[Background music plays]

 

The Sound of Shell plays

[Transcript: Shell trackside laboratory]

Title: Shell trackside laboratory (English version)

Duration: 0:47 seconds

Video location in website: Page 1 – Shell Helix Car Engine Oils Webpage; Section B – “The Story of Shell Helix with PurePlus Technology”

Description:

This is an extended version, by 17 seconds, of television commercial introducing Shell Helix Ultra with PurePlus Technology. Adds historical detail to story depicting its origins from natural gas to advanced motor oil that powers top racing cars, specifically Ferrari. It’s an origin story: from the big bang of star creation in the universe to revolutionary oil used in a Ferrari out in the natural world, specifically in sparse, stunning desert road scenes.

Shell Helix Ultra Video TVC Transcript:

[Background sound].

Urgent, staccato violins. Simple and limited chords, building, keeping an urgent, workman-like pace. Plays in background, building throughout ad, expressing the majesty of outer space and the awe of creation

[Visuals]

In the background, animated imagery of vast, dark universe speckled with tiny points of bright light.

[Visuals]

In the foreground, circle in top middle/right of screen showing what looking like historic black and white image of a white man from behind driving a tractor.

Next to the circle is a another circle, indicating a point in a timeline with 1901 next to it. A line is drawn down from the 1901

[Narrator] [Serious male voice with clam yet urgent sense of mission]

From 1901, the motor oil industry has gone…

[Visuals]

The straight, white timeline moves to next point – ‘1930s’ with historic-looking, black and white, close-up image of large pipes in a factory. Bottom left-hand corner

[Narrator]

…from milestone…

[Visuals]

A dotted, white timeline moves up in a ‘V’ to the left. A misty image of a glass bulb, heating element attached to a pipe is added to the picture.

Image gets bigger as 1930s timeline point recedes. It become clear that liquid is boiling in glass bulb

[Narrator]

…to milestone

[Visuals]

New points on timeline rapidly drop into foreground as previous points recede further.

[Visuals]

Next new timeline point is ‘1970s’ with extreme close up of a cell under the microscope

[Visuals]

Rapidly followed by ‘1990s’ point on timeline moving to centre bottom of screen

Circle image to its left of close-up of cams pumping in a engine

[Visuals]

Even more quickly, camera pulls away from timeline as overall image of galaxy comes back into focus

Bright white, burning star appears in top, right-hand area of screen

[Narrator]

Introducing the latest innovation…

[Visuals]

Imagery rolls through space into hyper-drive, stars become bubbles of yellowish oil

[Sounds] A slight whooshing sound comes in over orchestral violins with a Doppler effect

[Narrator]

…in synthetic motor oil

[Visuals]

Arrive at new, large timeline point – ‘2014’

[Narrator]

Shell Helix Ultra with PurePlus Technology

[Visuals]

‘2014’ timeline point recedes away into background as a long faint, but clear structure of the DNA double helix, consisting of yellowish oil bubbles, appears across middle of screen from right to left

[Narrator]

Designed from…

[Visuals]

Previous timeline and double strand helix images dissolve as camera continues rapid pullback

Transition to animated imagery of floating grey gas cloud in centre of dark field among purple specks, indicating the beginnings of the creation of a bright star in a vast, dark universe.

[Narrator]

…natural gas

[Visuals]

Rapid cut to black

[Narrator]

It’s the first of its kind in the world

[Visuals]

Vaguely forming in the black background is an animated depiction of smoke turning into the funnel cloud of a contained hurricane

[Narrator]

A revolution 40 years in the making

[Sounds]

Music picks up pace. Sparse electro beats throb and bubble

[Visuals]

The cloud twists into an image of a helix that also looks like a fractional distillation column that is refining the contained funnel cloud, turning it into oil

As the camera pans down, more yellowish helices image appears and converges, while flowing upwards

[Narrator]

Shell’s patented PurePlus Technology

[Visuals]

Helices continue to converge until they become a stream of clear, yellow bubbles that, in turn, become a clear, yellowish stream of oil.

The oil streams in a contained, upwards funnel as the camera continues to pan down. A bright light shines through the pour of the crystal-clear oil

[Narrator]

An innovation that delivers a crystal-clear…

[Sounds]

Music builds into an urgent crescendo with sounds of choral voices added into mix

[Narrator]

…base oil with virtually no impurities

[Visuals]

Quick cut to extreme close-up of working engine – rotating camshafts, its shiny steel gleaming. There’s a faint, purplish light growing from top left of image

[Narrator]

And because it’s formed with Active Cleansing Technology

[Visuals]

More quick cuts of close up camshaft in motion shots

Jump cut to extreme close-up of a fuel injector – its shiny steel gleaming under clear oil dripping from its seal rings

[Narrator]

Shell Helix Ultra provides even higher levels…

[Visuals]

Quick cut back to animation images that cross the inside of engine with a ball of fire, star creation as camera pulls back. Orange flame licks around centre circle.

[Narrator]

…of cleansing and protection

[Visuals]

Quick cut of red Ferrari car racing up an open desert road towards the horizon

[Narrator]

No other motor oil cleans your engine better

[Visuals]

We see the Ferrari from different camera angles, in rapid jump cuts, looking fierce and fast along the open desert road. Scene is bathed in the yellow light of dusk

[Narrator]

Shell Helix Ultra with PurePlus Technology

[Sound] Roar of high-performance racing engine opening up on the road plays over the music

[Visuals]

Ferrari races along stretched out straight road, back into frame from left-hand side in another jump cut, camera positioned from high and behind

[Narrator]

No other motor oil cleans your engine better

[Visuals]

Final shot of Ferrari racing away towards the horizon, with image of bottle of Shell Helix Ultra appearing in middle-left of screen

[Narrator]

A revolution in motor oil, designed from natural gas

[Visuals]

The words: ‘With PurePlus Technology” and “discover the power of natural gas at SHELL.COM/PUREPLUS” come into focus in right-hand side, alongside bottle of Shell Helix Ultra

“Developed with” and Ferrari logo are also in lower right-hand corner

[Ends]

[Transcript: Driver Endorsement Sebastian Vettel Shell Helix video]

Title: Driver Endorsement Sebastian Vettel Shell Helix video (English version)

Duration: 0:21 seconds

Campaign Name: Ferrari Driver Endorsement Global Campaign 2015

Date completed: 26.03.2015

Description:

Short video of German racing driver, Sebastian Vettel, currently driving in Formula One for Scuderia Ferrari and seen in video getting into a racing red Ferrari, endorsing Shell Helix Ultra with PurePlus Technology.

Driver Endorsement Sebastian Vettel Shell Helix Transcript:

[Background sound]

Stark, computer sound indicating a ‘drop of something’ but in a trance music style. Can also hear the sound of a cap being screwed off of a bottle.

[Visuals]

We are looking under the bonnet of a red, Ferrari sports car at its pristine engine. The hands of a white male are seen unscrewing the lid off of a bottle of Shell Helix Ultra with PurePlus Technology and pouring the oil into the engine.

[Sounds]

The echo of the computer sound builds.

[Visuals]

Quick cut to pulled back shot of red Ferrari, side angle focus on front and right front side of car. Ferrari logo is clearly visible in centre of hubcap of right front wheel. Man, seen from his torso down and wearing back jacket, jeans and red driving moccasins, firmly closes bonnet of car. He moves towards his right.

[Visuals]

Quick cut. Shot pulled farther back to reveal car in total from its right side. The Ferrari logo (along with the logo still visible in the wheel’s hubcap) can be seen on the right hand side of the car, just below where the right side window and the windscreen meet.

The red Ferrari is parked in front of a petrol pump, in what looks like an unadorned and empty petrol station. There is blue sky in the background with light streaks of white cloud.

The man is standing behind the car, at the door on its left side. He opens the door (presumably the driver’s side door) and begins to get into the Ferrari.

Though he is a little far away, you can see he is Sebastian Vettel, currently driving in Formula One for Scuderia Ferrari.

[Sounds]

Voice of Sebastian Vettel: “Shell Helix Ultra with PurePlus Technology is the only motor oil I trust.”

[Visuals]

Sebastian Vettel gets into the car as you hear his endorsement.

[Sounds]

As Sebastian Vettel speaks, you can also hear the car door open and then shut. The door shutting punctuates the end of Vettel’s sentence, as if audibly putting a full stop on the endorsement.

[Sounds]

There is only silence after you hear the door shut.

[Visuals]

Quick cut to white background with the words: ‘Shell Helix Ultra With PurePlus Technology’ – with logo in the ‘X’ of Helix – in the centre of the screen.

[Sounds]

Silence

[Visuals]

‘Developed with’ and Ferrari logo fade into top right-hand corner to be see along with ‘Shell Helix Ultra With PurePlus Technology’

[Visuals]

Switch to final image of Shell logo against white background

[Sounds]

Computerised cello plays very short closing coda

[End]